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I'm a New York-based product designer. My background is in design, but I now help clients large and small with their innovation projects. From market research, execution, launch, and further iteration based on data-backed learning, here's a small sample of the work I've done to help clients reach their business goals. 

These are the main types of projects I take on:

Product & Technology

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Mitro

I was part of the 4-person team working to make sharing account access easier than using a Google Doc or Post-it Note. 

IDENTITY
LOGO
PRODUCT STRATEGY
STARTUP
USER INTERFACE
USER EXPERIENCE
PROCESS
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Consumr App Visual Redesign

Giving the "Yelp for consumer packaged goods" app a fresh new look.

MOBILE APP
IDENTITY
STARTUP
USER INTERFACE
PROCESS
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Shindig

Hey there, drink explorer! Discover and remember all the drinks you've tried with Shindig.

IDENTITY
LOGO
PRODUCT STRATEGY
USER INTERFACE
USER EXPERIENCE
STARTUP
PROCESS
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Hero Hotline 

How can you make it easier to be a superhero in New York? Winner of the People's Choice award at the Adobe Creative Jam.

HACKATHON
MOBILE APP
IDENTITY
PRODUCT STRATEGY
USER INTERFACE
USER EXPERIENCE

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Cheek'd 

Like online dating...but in reverse. Translating the physical product that appeared on Shark Tank into a digital web and mobile experience. 

IDENTITY
PRODUCT STRATEGY
USER INTERFACE
USER EXPERIENCE
STARTUP
PROCESS

Presentation Decks

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Brewgorithm Pitch Deck

Creating the brand and pitch deck for a taste algorithm.

LOGO
IDENTITY
PRESENTATION PITCH DECK
PROCESS
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Live! From Tomorrow Innovation Festival Pitch Deck

A pitch deck and new brand extension for a new innovation festival.

IDENTITY
PRESENTATION PITCH DECK
PROCESS

Graphic Design

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Everest: A Comparative Study of Height and Human Achievement

An infographic documenting human attempts to conquer nature through summitting its peak and building structures to reach new heights.

INFORMATION DESIGN
STUDENT WORK
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Windsor & Sparrow 

Logo and identity design for a contemporary women's fashion brand. 

LOGO
IDENTITY
STATIONERY
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New York City Opera: Flying West to go East Commemorative Book

Celebrating New York City Opera's performance tour in Japan through the lens of Joe McNally.

PUBLICATION DESIGN
PROCESS
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How Mr. Peanut Met Ms. Jelly 

A pair of socks that I wish I had.

ILLUSTRATION
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Odds & Ends

Some miscellaneous works I've done in the past.

FINE ART
ILLUSTRATION

MORE SELECTED PROJECTS

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© 2017 Meng He