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About me
Meng is a New York-based award-winning brand, product, and experience designer helping clients large and small reach their business goals.
Meng has helped corporate clients including Anheuser-Busch InBev and Aetna launch brands in new markets. She has also led product strategy, design, and branding at technology startups in ecommerce, social media, travel, security, and payments.
Meng has won awards with Adobe (Creative Jam People’s Choice Award), Facebook (Innovation Competition: Era of the Newsfeed), and Ben & Jerry’s (Millennial Advisory Board). Meng was part of a 5-person UX special ops team during the 2014 TED Conference, working with speakers including Simon Sinek to bring ideas into action. Her work has been published in Ellen Lupton’s definitive guide Type on Screen.
She is a speaker for HOW Design, VentureOut, and the Lean UX conference, lectures at Startup Institute, advisor for Newark Venture Partners, and mentors/judges for AngelHack and Startup Weekend.
Meng graduated valedictorian in Communication Design from Parsons School of Design.
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Core capabilities
BRAND DEVELOPMENT
- strategy
- positioning
- logo
- business paper system
- presentation templates
- packaging
- signage
- printing and production
TECHNOLOGY & PRODUCT
- lean startup
- MVP definition
- market research
- user testing
- product management
- product roadmapping
- website design
- web platform design
- mobile app design
DATA-DRIVEN DESIGN & A/B TESTING
- a/b testing strategy
- test designs
- conversion rate optimization (CRO)
- analytics
VISUAL STORYTELLING
- executive presentations
- fundraising decks
- brochures & flyers
- sales decks
- marketing websites
- social media design & content planning
- writing and editing content
Verticals & industries
INDUSTRIES I'VE WORKED IN
- Consumer packaged goods (CPG)
- Beverage
- Education (primary – secondary)
- Travel
- Security
- Enterprise social media
- Marketing (paid & owned)
- Dating
- Payments
- Gaming
BUSINESS MODELS I'VE SUPPORTED
- eCommerce (direct to consumer & B2B)
- Enterprise SaaS
- Subscription
- Startup launch
- Fortune 500 scaling
AUDIENCES & MARKETS I'VE SERVED
- Consumer & B2B
- Established & emerging markets
- Global oversight & local team relationships
- Design teams (hiring & retention)
My strategic partners
When projects require specialized services beyond my core offerings, I turn to my trusted friends and partners for support. Similar to me, they're a mix of startup founders, executives on sabbatical, and full-time career consultants. Together, we're able to do the following:
TECHNOLOGY & DEVELOPMENT
End-to-end support to take apps and websites from concept to launch.
Shopify expert development partners to implement conversion optimization tests and new features.
DATA & ANALYTICS
Data-driven UX decisions and a/b testing to increase engagement and conversions, or to answer difficult business questions.
Help shape measurement structure to reach business goals and forecasts.
Tag specifications for digital data collection resulting in cleaner, actionable data.
MARKETING & COMMUNICATIONS
Copywriting and creative for ad campaigns.
Paid media strategy and optimization.
Omni-channel and strategy across online and offline tactics (TV, Radio, Digital, Mobile, Social) using multiple forms of measurement, including brand studies, last click and fractional attribution, and media mix modeling.
MANAGEMENT CONSULTING
Assess to drive branding and product/UX decisions, including experience conducting market research to reposition struggling businesses.
Assess the health of a company through analyzing business performance, unit economics, assortment strategy, and marketing efficiency.
Have a project in mind?
Or have questions? Get in touch at hey@mynameismeng.com
For new project inquiries, please include as much context as you can—timing, project background, existing materials, deliverables needed.
