I'm a New York-based product designer. My background is in design, but I now help clients large and small with their innovation projects. From market research, execution, launch, and further iteration based on data-backed learning, here's a small sample of the work I've done to help clients reach their business goals.
These are the main types of projects I take on:
Product & Technology
Product & Technology
Data-Driven eCommerce Workbook
A process for designing solutions based on insights from customer behavior.
FREE GOOGLE SLIDES WORKBOOK
ECOMMERCE
A/B TESTING
USER EXPERIENCE
FRAMEWORK
Conversion Rate Optimization and A/B Testing Framework
A Google Slides workbook to help teams uncover insights, write hypotheses, and run impactful A/B tests.
FREE GOOGLE SLIDES WORKBOOK
ECOMMERCE
A/B TESTING
USER EXPERIENCE
FRAMEWORK
Extending the main product while prototyping to validate new ways to scale.
ENTERPRISE B2B SAAS
STARTUP
USER RESEARCH & INTERVIEWS
USER INTERFACE
USER EXPERIENCE
UI SYSTEM DESIGN
Designing for both the teacher and student experience at an education gaming startup.
GAMING
STARTUP
USER RESEARCH & INTERVIEWS
USER INTERFACE
USER EXPERIENCE
UI SYSTEM DESIGN
I helped grow the visual brand identity and optimize the shopping and sign-up experience for a B2B eCommerce platform.
eCOMMERCE
BRANDING
STARTUP
USER INTERFACE
USER EXPERIENCE
UI SYSTEM DESIGN
I was part of the 4-person team working to make sharing account access easier than using a Google Doc or Post‑it Note.
IDENTITY
LOGO
PRODUCT STRATEGY
STARTUP
USER INTERFACE
USER EXPERIENCE
PROCESS
DESIGN SYSTEM
Giving the "Yelp for consumer packaged goods" app a fresh new look.
MOBILE APP
IDENTITY
STARTUP
USER INTERFACE
PROCESS
Hey there, drink explorer! Discover and remember all the drinks you've tried with Shindig.
IDENTITY
LOGO
PRODUCT STRATEGY
USER INTERFACE
USER EXPERIENCE
STARTUP
PROCESS
Lesson projects to help students learn Adobe XD, Illustrator, and InDesign.
EDUCATIONAL PROJECT
MOBILE APP
IDENTITY
ADOBE XD
ILLUSTRATOR
INDESIGN
GRAPHIC DESIGN
How can you make it easier to be a superhero in New York? Winner of the People's Choice award at the Adobe Creative Jam.
HACKATHON
MOBILE APP
IDENTITY
PRODUCT STRATEGY
USER INTERFACE
USER EXPERIENCE
Like online dating...but in reverse. Translating the physical product that appeared on Shark Tank into a digital web and mobile experience.
IDENTITY
PRODUCT STRATEGY
USER INTERFACE
USER EXPERIENCE
STARTUP
PROCESS
DESIGN SYSTEM
Presentation Decks & Marketing Sites
Presentation Decks & Marketing Sites
Mētō Fundraising Deck & Website
Helping an education-tech non-profit create a sustainable and scalable brand through presentation materials and a responsive website.
IDENTITY
FUNDRAISING DECK
WEBSITE DESIGN & DEVELOPMENT
Creating the brand and pitch deck for a taste algorithm.
LOGO
IDENTITY
PRESENTATION PITCH DECK
PROCESS
Live! From Tomorrow Innovation Festival Pitch Deck
A pitch deck and new brand extension for a new innovation festival.
IDENTITY
PRESENTATION PITCH DECK
PROCESS
Graphic Design
Graphic Design
Everest: A Comparative Study of Height and Human Achievement
An infographic documenting human attempts to conquer nature through summitting its peak and building structures to reach new heights.
INFORMATION DESIGN
STUDENT WORK
Logo and identity design for a contemporary women's fashion brand.
LOGO
IDENTITY
STATIONERY
New York City Opera: Flying West to go East Commemorative Book
Celebrating New York City Opera's performance tour in Japan through the lens of Joe McNally.
